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Archive for February 24th, 2010

Well, you’ve taken the plunge.  You’ve decided to start your own home based business through a multi-level marketing company.  What now?  Where do you start and how do you get going?  The deer in headlights feeling is pretty uncomfortable so you want to get going quickly so you don’t have to feel it anymore.

Start by doing an inventory of the tools the company you’ve signed on with offers.  They may provide you with a website.  If so, it likely has some kind of back office feature that will allow you to track leads from the website, view your status with the company in terms of sales, points earned, and so forth.  It may even provide you with tools for following up with leads and generating email campaigns.  They may have provided you with brochures or packets and perhaps even business cards.  Most likely that offer a series of training videos or conference calls to help get you started and keep you on track.

After you understand what you already have, make a detailed list of what you need.  If you don’t have the handout materials, like brochures and business cards, you will want them.  You can design a simple one page flyer and business cards and have them printed relatively inexpensively.  Make a list of all the places or people you could contact to sell your product or present the company for recruiting.  List all the places where you could place your handouts for people to read or pick up.  Be creative and think outside of the box.  If a website and back office system are provided, make sure you know how to maximize the use of all the tools offered.

Now that you have all the tools, it’s time to hit the ground running.  Start talking to people everywhere.  Don’t be afraid to pin a small stack of business cards on the bulletin board at the grocery store or leave them on a table at your dentist’s office.  Figure out creative ways to introduce your products to your friends and family.  Make sure they understand what you’re doing, so they can spread the word.  Take advantage of one of today’s most effective tools, social media.  Log into your computer and set up accounts on networks that work, like Twitter, Facebook and My Space, but learn to use them properly.  That means being genuine and authentic.  In other words, be a person and don’t just sell when you’re using these networks, interact and converse with people just like you are face to face.

Not too long ago I was an MLM Newbie-Wet Behind The Ears, but then I was introduced to a Network Marketing Legend that has helped me every step of the way in becoming a Master Marketer .Who new this industry would be so much fun.