Archive for February 21st, 2010
MLM Business Cards – Are They Collecting Dust?
Author: carlos
Do you need a feather duster every time you decide to move that box of business cards that you got when you started your business? That means you’re not maximizing one of the best tools you have to promote yourself. You’ve probably already given one or more to every person you know, so you’re not sure what else you’re supposed to do with them. The key is to think outside of the box and be creative because those little two inch by three inch pieces of card stock might be your best promotional tool.
What are some things you could do with business cards to grow your business? Well, there are a lot of possibilities. You know those big bulletin boards in grocery stores, sandwich shop, and cafes, put cards on them and not just one, stick a few up there. Ask your hair salon if you can leave a few on the magazine table. Check with medical professionals, accountants and any other business you visit regularly if you can leave a few cards for other clients to see and pick up if they are interested. Drop one of your cards in every fish bowl drawing you see. After all, you never know who might be going through those cards later for the drawing. You’ve seen the big boards in businesses with stacks of cards from various businesses. Get your cards onto one. These are generally owned and stocked by a company, so find out how to contact that company and sign a contract with them. It is usually a fairly inexpensive way to get someone to do some of the leg work for you.
Once you’ve saturated the obvious market with cards, create a way to distribute them to the less obvious and less accessible market. Create or buy a mailing list within a specific geographic area and send a letter introducing yourself and your product or service and include a business card in every letter. Contact local charities and establish giveaways that benefit those charities. Make sure your cards are attached to every piece of correspondence or gift that goes out in relationship to the drive on which you are working with the charity.
Business cards are sometimes a neglected tool, but they can be one of your best business assets. People hold onto business cards and you never know when they are going to decide they need your product or service and go looking for your card, so make sure you are getting them out.
Learn how to use off line marketing to your advantage, by visiting http://www.Conquering-The-Internet.com
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