Archive for October, 2009
Make Your Website a 24-Hour Sales Engine
Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access.
This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine.
Here are a few tips to help you create a website that really sells:
#1 – Keep it simple. A great website doesn’t have to include tons of graphics or flash images; in fact, this can work against you. A website with clean lines that’s easy to read and navigate will usually have a better conversion rate. Your visitors aren’t really interested in all the bells and whistles – what really matters most to them are the answers you have to their problems. You can achieve this by offering genuine great information.
Avoid music, flashing images and too many graphics. A few well thought out graphics can enhance the look of your website but anything else may be confusing and look too “busy” to your visitor. If in doubt keep it simple, and let your words shine.
#2 – Content is king. Great content solves problems and offers solutions. When people search on the internet they’re looking for information first and foremost. If your website offers solid information, people are more likely to visit you again and trust your product recommendations too. Quality content will also attract the search engines and you’ll stand a better chance at achieving that all-important top ten ranking for your keyword phrases.
Always concentrate on creating value through quality content, and you’ll build a business that will pay you back for years to come. You really can’t go wrong with providing good content.
#3 – Get their information. Even with a great website it’s likely that your visitors won’t buy from you the first time around. It takes time to build confidence and trust on the internet. This is why it’s important that you have a method of collecting their name and contact information when they first land on your site. You can then communicate with them through emails and start to build a relationship which will bring them back to your website.
To get the highest number of subscribers, place an opt-in box in a prominent position on the home page of your website. But don’t stop there; make sure the opt-in box is prevalent throughout the site so that visitors can access it from any page. Include a catchy headline to draw their attention to the area.
And don’t forget to give your visitors an incentive for signing up. People really don’t give their names and email addresses out as freely as they once did due to the high levels of spam on the internet. Give them an incentive to sign up by offering a free report or other great offer.
Building a great website is not difficult. Always think about your visitors first and help them by providing a website that’s clean and easy to navigate. Then add great content as a solution to their problems, and finally get their information so that you can keep helping them further in the future. Concentrate on these three basics and you’ll design a website that truly is a 24-hour sales engine.
Carlos Anastacio:The Online Business Journey
In spring of 2007 my online journey began, I purchased my first computer and dove head first into the online world.I started to experiment the social sites and opened an account with Myspace.It took me a while to set up a profile since my computer skills were not up to date, last time I had access to a computer was back in High School and that was 14 years ago lol.
I was hooked , it was a big party scene.I connected with my college buddies and friends from my child hood.Spending more than 5 hours per day on Myspace was getting to become a bit overwhelming.I learned to attract the right people and at the same time learned to improve my computer skills by pasting funny pics,banners and videos on my page.The bad part is that I had to close my account since It later turned into a spamming fest and I wasn’t having it…
I needed to keep busy…
So here I go again and create a profile on Yahoo Answers, this was my new hobby.I was again spending 3-5 hours per day answering questions and building a list of followers.Soon that I realized that most people were giving advise and having their signature pointing to a website.I said to myself sweet I can do that and make some extra money online.Boy was I wrong, I stumbled upon a website with the title “As see on TV” and had a affiliate product attached to it, so I answered questions and left my “Acne Cleaning Solution” affiliate link that when something like this www.theproductsname.com/xyz843403455 lol. I didn’t know what the heck I was doing and got banned from “yahoo answer” for promoting affiliate products .
Yikes Strike 1……..
Now what ,How can I keep myself busy and productive?
I decided I needed to learn how to build a website and promote my products and services.I had no products that I wanted to promote at the time,but I did have a service I wanted to expand within my field as a Electrician.So here I go again and used a tool within Yahoo, that lets anyone build professional websites for Online and Offline Businesses. I began to tinker with the site builder and had my first website up and running.It had all the bells and whistles ,pictures of projects I’d accomplished in previous years ,story line, etc .
Okay I have a website , but no traffic what the heck is wrong with people? I have an amazing website and my services are affordable across the board , that you would be a fool not to take me on my offer.Within the site builder there was a keyword tool that would allow the entry of keywords and view and compare rankings with other sites.. AH HA…. For the next month I learned how to optimize my site and had a well respected traffic , to the point that I didn’t know what to do with so many service calls, since I had a full time job.I was overwhelmed and used that site as a referral site and passed those projects to contractors. This was my first taste at Online Success, but I wanted more…
For the Next year or so I spend countless hours on the internet observing the online business world . I joined Most of the programs out there from having my own “99cent store,credit card business,get paid to read surveys,domain selling opportunity,traffic exchange sites,list building,blah blah blah……..
Here’s the problem I encounter with some of these programs……
Traffic Exchange programs: I came across this website that had a very convicing story and supposily a system.I was told which sites to create an account and how many sites and ads to click on per day.The capture page was supposely converting really well and all I had to do was spend 20 minutes per day and money would be falling from the sky.Not only did I spend countless hours per day clicking away , I never made a dime.When I confronted the person , she said “Maybe you’re doing something wrong”.Okay maybe she’s right, so I paid for the traffic within those traffic exchange programs and my results were an astonishing ($0.00) profit.What a bunch of balony..never doing that again.lol
I tried this other website called “hits2u” which promised to drive traffic to my sites.I build a big list of free subscribers,the problem with this is that exactly”they are looking for free stuff” Not only was this list worthless it was a waste of time because it only attracted tire kickers and not people who wanted to invest on anything online..
Strike 2… Dam it… It’s On
I dust myself off and on to the next journey. I came acrosss another free system ” boy I’m a sucker for these free systems lol” if you haven’t notice by now…
The System is Called “The SpiderWebMarketingSystem” or something like that.I spend countless hours until I got my system up and running. I had to create several accounts on different programs and social sites and that’s how I was suppose to make money when people joined my system.Long and behold I copy and paste the default profile giving to us within the system.Next morning I was pumped, I was going log in to all the social sites I just created and share this cool system that I came across. As I started to add friends I noticed something odd, there were others with the same profile as mine, same story same line the only thing different was their name. I said okay , there are hundreds of marketers on this social site, I’ll just blend in .lol I couldn’t believe my eyes there were hundreds upon hundreds with the same profile ” stating they been in Internet Marketing for 10 years” and some looked like they just turned 18 years old.That system might be great, but it wasn’t meant for me since I had No marketing skills.
Strike 3. I’m not happy and I’m not taking this anymore..
I failed with Traffic exchange programs,failed with my ” As Seen On TV ” business, failed with List building programs, Failed with Free systems , but there was some light at the end of the tunnel.
Someone stood out from the crowd and left a message on my wall that went something like this……
Hey Carlos…just thought I’d drop by and say hello! I look forward to networking some more to see how we can help each other achieve our goals. Wishing you much success!
This was back in September 25,2008. I had failed 3 times and I had nothing to loose, I had already built a thick skin and was willing to get dirty once again. For a straight month I had to deprogram myself in the way of thinking and actually absorb good honest marketing strategies. Within a month I made my first commission Online. I spent countless hours educating myself.. look here’s a picture of me below…

So there you go just before I was going to throw the towel I was able to dust myself and get back on my feet.Never give up ,if you’re not making money online at this point in time…
Calvin Coolidge once said:
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race.”
Who can disagree with that?
Many, many successful people have touted that persistence and dedication is what has led to their success. Success doesn’t come without pitfalls and when we hear about a successful entrepreneur we often don’t realize that a lot of the times their outcomes have been more negative than positive – they’ve simply been persistent and “pressed on” until they achieved their dreams.
If you’re stuck in a rut or are finding that your persistence is starting to wane a little, these tips will help you build it up once again.
# Visualize your goals – When you’re stuck it’s often difficult to see beyond your current place. But simple visualization can help you “see” into what the future may hold and keep you on the persistence track. Take a few minutes each day (preferably at the start or end of the day) and visualize where you’d like your business to be in a year or two years’ time. Be realistic but also positive in your visualization.
Imagine what your improved business will mean to your life. See yourself as a successful entrepreneur achieving your goals. Visualization techniques have worked for many entrepreneurs and can help you move forwards in your business.
# Design a vision board – A vision board is a back-up to your visualization. Many of us have difficulty imagining a situation which isn’t tangible at the moment; this is where a vision board comes in. All you need to create one is a simple pegboard and pictures of your ideal situation. These can include your dream home, perhaps something representative of being debt free, motivational quotes, pictures of your family – anything that will help you stay on track and motivated.
# One step at a time – When you drive in the dark you can only see at most two feet in front of you at anytime, but eventually you’ll end up at your destination. Just like driving in the dark, you don’t need to see much further ahead in your business. If you concentrate on the big picture too much, you may struggle and feel overwhelmed. Instead concentrate on small manageable goals that you can achieve one step at a time. Once you achieve a small goal, then go on to the next one – slowly, a few feet at a time until eventually, like the car driving in the dark, you end up at your destination.
# Attack from all angles – Persistence can slip even the most dedicated entrepreneurs at times, and to gain it back you may need a full-force attack. This means placing yourself in the very best possible position to achieve success.
# Look after your physical health. Take time out to avoid burnout. Do the things you love in order to stay positive. And appreciate what you currently have in life.
All of these things will help to put you in a state of mind that is open to success. Staying committed and persistent as an entrepreneur is not an easy feat and the healthier you are overall, the easier achieving that goal will become.
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Here’s my Online Business Journey Secret http://www.GetMyMoneyMakingSystem.com
P.S. This will Save You Years Of Frustration In Your Online Business Journey.Take my word for it,I been there done that and this online business Journey secret Works…
Have a great Journey, You Deserve the best.
The Pros and Cons of Working from Home
Many people dream of working from home. Some may imagine working in their PJs or perhaps on a sun-drenched terrace with birds singing around them. But is this the reality of working from home?
Let’s look over the pros and cons of being your own boss and calling home your workplace:
Pros:
Flexibility – The ability to set your own hours and work around your needs is a definite plus for home workers. There’s nothing like being able to take time off when necessary or work to your own rhythm.
Less expenses – Working from home may help you save on fuel, clothing, food and all those other extras that creep in when you work outside the home. At home, you can make your own lunches and your wardrobe can consist of jeans and a t-shirt if you wish.
Earning potential – If you’re a self-employed home worker, then you have control over your earnings too. This means that if you need extra money, you can take on extra projects. Or if you simply need a little extra cash, you take on less. The bottom line is you control your earnings. This would be difficult to do if you worked at a standard nine to five job.
More room for creativity – Working for yourself means that you have more leeway with your creativity. You’re in charge of your marketing, website and whole company brand. There are no pre-set limits and you don’t have to get your ideas approved before you go for it.
Cons:
Staying focused – Many of us lack the willpower and focus to work on our own. It’s easy to get distracted when you’re at home: the phone rings, the laundry pile calls, the book on the shelf calls out longingly to be read. All of these distractions can be hard to overcome.
Meeting deadlines – If you have trouble staying focused and on track, you may have trouble meeting your deadlines. With no boss to wag their finger if things go wrong, you’ll need to ensure you can meet your deadlines without anyone breathing down your neck.
Loneliness – For some people this isn’t an issue, but for others the loneliness of working from home can be too much. If you’re a particularly social person, you may struggle to work on your own.
Working from home definitely has its good and bad points. For most the benefits far outweigh the bad points. It’s important to look at both the good and bad sides of home working before deciding which is the right choice for you.
Is Your Marketing Vanilla?
If your marketing campaign just isn’t working, or you’re just getting started, take a long look at what you’re trying to do. Is it exciting? Is it eye catching? Is it unique? If not, you’re campaign is likely too bland to get anywhere.
It used to be that simply advertising your business could get you more than enough customers, but this is normally no longer the case. Look around you. There are advertisements EVERYWHERE.
There are commercials, print ads, billboards; your mind is overrun with images every day. And if you run the same old marketing campaign, you’re just going to blend in with everyone else. If you want to get business, you need to get noticed, which means you need to stand out from the crowd. And just being good at what you do is probably not enough to get that done.
The trick to getting noticed is being creative. It may be how you advertise, what your ads look like, or the deal or gimmick you’re offering. Whatever it is, something has to stand out if you want to get noticed. Coming up with a great idea doesn’t always happen in an instant. It takes thinking, research, and lots of brainstorming. Whether it’s taking a few days to work on it, or simply setting aside some time at the end of every day, you have to put some oomph behind it if you want to get results.
Believe it or not, while it may take some creativity and crazy thinking, you may find that the crazy thinking has already been done for you.
An example? Instead of sending out a boring old mailer, there are companies that make unique mailers like messages in a bottle and coconuts. Sure, other people have access to buy this stuff and use it too, but if you’re doing a mailing campaign, what are the changes you’re competing in the same market with someone who uses the same product? Slim to none.
Plus, if you get two coconuts in the mail, are you really going to read what’s inside one and ignore the other?
When it comes to marketing, flashy isn’t always better. Sure, you don’t want to be boring and blend in, but the key to standing out isn’t different fonts, bright colors, or making claims you can’t back up or keep.
The real key is being unique and different. Often a simple eye-drawing headline is enough to get people to notice your ad, catching their attention without blinding the customer. People want to do business with someone they can trust, not just someone who can yell the loudest.
While it may take effort and some amount of investment, if you come up with a good marketing campaign, the end results will likely be more than worth the effort.
Why Honesty and Good Business Ethics Pay Off
Honesty in business is important. In the small business world, news quickly gets around about business owners who value their customers and conduct themselves in an ethical way – the same holds true for businesses that are not so ethical.
In a competitive world where small businesses need to stand out in order to survive, honesty is even more important. Here are a few tips for running an ethical and honest business:
# Treat people with respect – You’ve probably been taught to treat people how you’d like to be treated. The same holds true in business. Customers will notice when they are being treated fairly and respectfully. If a customer has an issue or is upset, it’s even more important that we listen to them and ensure they are properly taken care of. Your customer’s reaction is simply a sign that they are frustrated and angry.
# Honesty is the best policy – Whether it comes down to a testimonial for your website or deciding what fee to charge for your service, it pays to be honest and fair in all you do. Misuse of information or a testimonial can come back and bite you, and it’s just not worth the hassle in the first instance.
You can always start out with testimonials from family members or friends which are still honest. When it comes to fees for services, it’s not to say you should undercharge for your services or necessarily use other businesses as a guide, but do think about your customers and whether or not you feel your fees are truly fair all around.
# Don’t cut corners – If a customer is paying good money for a set service then they will expect to receive that service to a high level. It’s important to maintain a high standard and not cut corners – whether it’s in regards to products or services. Taking shortcuts can lead to business disaster and a not so positive reputation.
# Give back – Not everyone will agree that all businesses inherently have a responsibility to their communities and those less fortunate, but wouldn’t the world be a better place if perhaps they did? Not every person can manage to start a profitable business or work at a high-paying job. Giving back to the community, even in the smallest of ways, can make a difference to all involved.
And you don’t have to be a large business to give back; a little goes a long way. Donating to a book fund at your local school or helping to build a community garden, giving back can take ways in many forms and is beneficial to everyone. If financially it’s not viable for you to give back, how about offering an entrepreneurship to a local teen who would like to start a business? With a little thought, it’s easy to find a way to make a difference.
# Stick to your word – This is a fundamental part of good business ethics. Whether it’s meeting your deadlines or following through with a venture you agreed to, sticking to your word is always the best policy. People will come to respect you for your dependability and honesty. Customers are more likely to want to do business with someone they know they can rely on and you’ll feel better for accomplishing something that is often not easy for many.
Sometimes things happen and it’s difficult for us to follow through but wherever possibly try your best. It will pay dividends in the long run. Not to mention it simply being the right thing to do.
