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Archive for October 20th, 2009

Regardless the controversy that the term Multi-Level Marketing (MLM) or Network Marketing brings to mind when mentioned in a conversation, the success of such an industry cannot be denied at the moment.

The long existence of multitudes of MLM organizations is a wonderful indicator that network marketing is here to stay and flourish. As such, additional people are trying to join the bandwagon, building their own MLM .

But, a lot of people are completely misguided or misinformed resulting into the collapse of several network marketing businesses. True that it is difficult to maintain multi-level marketing that could proliferate well, but undoubtedly there is one key component for a network marketing organization’s success, and that is a duplicating downline.

Most people do not know how to build a duplicating downline, but hopefully with the tips to be presented, one may be able to gather a well generating force that almost immediately translate into a productive MLM business.

Multi-level marketing certainly entails leadership, specifically when building a downline. Since building a downline is only another designation for the recruitment process, great people management skills is important in order for the downline to operate well, and thus duplicate.

A lot of people think that network marketing is a self-generating business, but if that was the case, then no MLM organization would have had failed. Downlines certainly not duplicate on their own, even if the product being marketed is perfect. The people in the downline are to be trained and mentored well or else the business would take no direction and would lastly fall flat.

The person on top of the downline may be able to sign multitudes, but that does not guarantee duplication. Without a clear direction, the network would not expand towards success, but instead be paralyzed. The ones on top may easily put the blame on the ones at the bottom, but who recruited the people down there anyway’ Managing a multi-level marketing organization entails a lot of generosity and selflessness.

Duplicability is after all not just the expansion of people in number, but the duplication of the success throughout all the people in the downline.

It is a sad fact in human life that a lot of people think only for themselves. The people on top could think only of their success and see the ones under as nothing but machines to propagate the success. But that cannot happen in multi-level marketing.

In order for the top to succeed, the bottom should be able to succeed as well. When building a downline, one should have a mindset that allows the success to trickle downwards, and not just to remain on top.

The founder of the network marketing organization should be very conscious that what he or she was able to do, the people in the downline could do perfectly as well. There should be no secrets within the organization for the downline to duplicate.

The topline should be able to share and teach the downline the same philosophies and techniques so that the success of the top could be replicated by people in the downline.

Building a duplicating downline actually means duplicating one’s self. This means that when building a downline, one does not just inform people how to sell, rather, one influences or even infects others with one whole self, well at least just the business component of one’s self.

When building a downline, one has to transmit the psyche of the top to the bottom, the bottom should be able to act in the same way as the ones on top.The downline ultimately becomes one with their organizer or founder, they should be able to share the same dreams, anxieties and hopes so that the success that the ones on top experienced would be replicated by the ones on the bottom.

This speaks a lot about the recruitment process itself. True that is hard to enlist exact copies of the founder, but one has to carefully enjoin individuals who have the capacity to act and think in the same wavelength as the recruiter.

In this light, the leader of a network marketing organization should reflect and see how the connection with the downline, or the prospective downline is. First one has to be sure if the people in the downline could relate with the leader and vice-versa. Duplication is unachievable without proper relation. Second, the leader should act in a way that is not so alienating to the downline, otherwise they might think too highly of the leader that they might assume they would never be able to be like him or her.

Again a duplicating downline should have a duplicable top. With this in mind, building a duplicability can be ensured as well as the success of the business.

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Carlos Anastacio has been utilizing “The MLM Team Help” Concept and has forever changed his view in duplicating a downline…

There are 4 color personality types. Red, Blue, Green and Yellow.

In a nutshell knowing what the different color personalities people have means you’ll understand people better then they understand themselves.

At this point this tells you nothing. No worries it didn’t mean anything to me when I first heard about personality colors. But man I wish I knew about this years ago, it would have saved me a ton of aggravation.

Everybody has a color type. And with that color type we act in a certain way. Certain things are important to us. We like to be talked to in a certain way. We like and dislike certain things.

Take me for example. Lets say you were calling me as a potential prospect.

What if you knew how I liked to be talked to? Knew what was important to me. Knew what I didn’t like. Knew what I liked. Knew if I was over sensitive. Knew if I needed support. Knew if I like to have fun.

Knew if I would be teachable. Knew if I was money motivated. Knew if I would be a leader. Knew if I was creative. Knew if I needed all the facts and figures…. I could go on and on.

What if you knew all this information and so much more about me after only talking to me (anyone) for only a few minutes and then gained more and more insight to me the longer you talked to me?

Do you think this would impact your business and your personal life in a positive way?

If I have to answer that for you…honestly click away and go play a video game you’re just wasting your time. (Sorry about that I had some guy tell me he saw no value in this. Gee no wonder he’s not achieving all the success he could be.)

But for everyone else who sees the power of this. Would you not agree you’d have an unfair advantage on everyone else?

I can give you a brief overview of the four different personality colors. There is much more to learn but this will give you a good idea of the power of knowing color personalities. (They’re in no particular order)

First there is Yellow. Yellow’s make up 35% of the population and are open and indirect with their feelings. They are the best at using both sides of their brains. They are relationship and family orientated, logical, analytical and teamwork is very important to them. Their voice is soft and gentle and speak in relaxed tones.

Yellows have jobs like teachers, social workers usually any nurturing job. They like giving back to others. They don’t like pushy people, aggressiveness, sudden change or animal cruelty.

Some of their weaknesses are. They are over sensitive, take things personally and will buy other peoples excuses.

Talk to a yellow slowly and relaxed and let them know they are appreciated.

Next is Blue (that’s me). Blues make up 15% of the population. Blues are open and direct with their feelings. Very right brained, talk fast, very creative, must have fun doing things. Strong on family and relationships, spontaneous and enthusiastic.

Blues have jobs like sales (of any kind), singer songwriter anything that is creative.

They don’t like not having fun they don’t like facts and figures or being sold.

Their weaknesses are being unorganized, scattered and poor savers.

When you talk to a blue focus on fun, talk about excitement. Never try to sell a blue.

Next is Greens. Greens make up 35% of the population. They are indirect and self-contained with their feelings. Right brained, very logical, and analytical. Precise and need to have all the facts and figures. They are savers. Organized, task orientated and accurate. Let’s get the kids to college. And they’re the best negotiators.

Some of their jobs include, engineers, accountants, CPA, professor. Anything to do with logic and reasoning.

They don’t like pushy people. Not having all the facts and figures. Not being on time, aggressiveness. Get depressed easily and are hard to please.

Some of their weaknesses are, they over analyze everything (to death). Hard to please and pessimistic about everything.

When speaking to a green, give them the facts and figures. You cannot overload a green with information.

And finally the Reds. Reds make up 15% of the population. Reds are direct and self-contained with their feelings. Reds are right brained. Their slogan is “It’s my way or the highway” Forceful, stern and to the point. No chitchat, money is power, take action. Task orientated, Impatient, un-teachable, show me the money.

Their jobs consist of being CEO’s, Attorneys, military leaders, and president of the bank.

Reds do not like losing control, indecision, small talk or crying. They don’t like talking about time freedom, family or vacations.

Some of their weaknesses are having a big ego, domineering and un-teachable.

When you talk to a red you need to let them think you need them. They like being sold, close them, focus on money, and stroke their ego. Talk about your leaders income.

Now everything I just outlined about the different color personalities is not a judgment it’s who people are.

Just imagine if you had this information the next time you talked to a prospect? How do you think your next call would go?

Learn this skill so the next time you’re talking to someone and they say something in a certain tone or way or ask you a question. You’ll know exactly why they’re acting the way they are and why they are asking the questions they do.

Instead of taking things personally or getting frustrated, you’ll say to yourself “Hey you’re suppose to act like that or say that because you’re a green” (pick a color)

Master this one skill and your business life and personal life will skyrocket. Guaranteed!