Archive for September, 2009
5 Ways People Will Find Your Site
When it comes to owning and operating a successful online business there are three very important words “Search Engine Optimization”. It’s how people find your website because if they can’t find you, they can’t buy from you and that after all is what business is all about.
Step One: Understand what search engines do. Search engines are essentially programs which index all of the pages on the internet. When someone enters a phrase into their search engine of choice, that search engine searches their database and displays their results. Different search engines store what they index differently. For example, Google stores a portion of the webpage and Yahoo stores every word on the page. How they store this information affects the results.
Your goal as a business owner is to achieve the highest results possible because people typically only look at the first couple of pages
Step Two: Finding Your Keywords
Keywords are the words your prospects use to find your products, services, and information. Keywords can be one or two words, for example, Acai Berry. Keywords can also be a phrase of many words, for example, Acai Berry Drink Distributors. With more than 80% of internet users researching purchases online before they spend a dime, the right keywords make all the difference.
To find the right keywords:
Brainstorm ideas. What words do you think people use to find your website and your products or services?
Take advantage of keyword research tools like WordTracker and the Google keyword tool to do a bit of specific keyword analysis.
Step Three: Placing Keywords
We mentioned in the beginning that search engines scan the internet and index web pages. They look in a few key places including:
* The Title,
* The Headers,
* The Body Content
* The Meta Tags.
Step Four: Add Content
Content is what the search engines search. Therefore it pays to upload relevant and keyword optimized content on a regular basis. It will make the search engines happy and index your site and those pages thus pushing you up on the search engine rankings.
Here are some of the types of content you might consider using on your site:
* Articles
* Special reports
* Interviews with an industry expert
* Product reviews
* Discussion forums
* Blog posts
* How to guides
* Tips lists
* Training courses
Step Five: Get Links
Search engines typically skip listing websites if they do not have relevant incoming links. A link is a website address which someone can click on to go to another site and for this case your site.
There are different types of links.
Standard link – typically considered a direct link which looks like a basic website address for example www.yourwebsitehere.com
Text link – link where the website address is embedded in the text.
Deep link is a link to an internal web page, for example an article published on a website, rather than the home page.
In order for a link to provide value it must be both relevant and credible. Meaning, the site linking to you has a lot of visitors and a lot of incoming links the search engine will give credibility and weight to the value of that link and it must also be in a website which shares a common interest or complimentary subject matter to your website.
Take these five steps and you’ll be well on your way to making sure people are able to find your website. It’s one of the most powerful business building strategies available.
Even if I take a wrong turn, I can find another route to success.
If I steer my vessel in the wrong direction, I can find a map and chart out a new course. Stopping is not an option. I will find my way as long as I keep my eyes on the prize.
Success is a journey, not a destination. That is why I strive to make each step count. A positive attitude helps me move forward and, even when I am unsure of where I am, I am not lost. Instead, I choose to become a trailblazer. The generation coming behind me will have access to another route thanks to my resolve to stay the course and forge a new path.
When I come to a fork in the road I trust my intuition to guide me. Being spontaneous in this way helps me release my inner self and experience success in a new way. Spontaneity gives me freedom.
Missing a turn causes me no panic because I know that I have countless options; I am not limited to only one way. A wrong turn may lead me to find a new way. The opportunity to explore the unknown excites me.
Although it feels daring to get off the fast-paced highway of life and take the scenic route, detours can be worthwhile because they lead me to discover the beautiful things in life that I otherwise may have missed. The road less traveled is filled with the most stunning sights.
Flexibility allows me to prosper despite failure. Being flexible gives me the strength to keep going when I would rather stop.
Self-Reflection Questions:
1. What do I do when I reach a dead end?
2. How might I become less rigid and more flexible?
3. What changes can I make to ensure that I enjoy the journey just as much as the end reward?
How Take the world in your stride with legitimate business opportunities
Legitimate business opportunities present themselves in the form of home and online businesses. There are some of you out there who wish to work from your personal space in the confines of your own home. Imagine not having to get up early in the morning, rushing to work, and working from 9 to 5 incessantly. All such troubles can be a thing of the past with legitimate business opportunities that allow you to work from the luxury of your home.
Online businesses offer the luxury of working at convenient hours from your home. What’s more if all goes well you earn a sum equivalent to your pay package at a multinational company, if not more. You can tackle the problems at home, avoid the hassles of commuting and choose your own working hours, if that sounds like a lot of fun, that’s exactly what it is!
Having said that, establish an online business isn’t really a cakewalk. It requires complete knowledge about the various tools on the Internet, that play a crucial role while you attempt to promote your product or services. As an entrepreneur, while you will enjoy all these benefits, it is you who will have to do the bulk of the job; in short YOU run the entire show. It is up to you to look into every aspect of your business, be it the promotion, the projects or the finances. While this can be fun for some, it definitely is a daunting task.
Why legitimate business opportunities like work from home score over regular jobs?
There are many of us who are in the right profession but are not quite satisfied with the way things move at work. You wish you could have more freedom to do what you have always wanted to, to have that edge over others. But there is little scope for experimentation and creativity. With an online business venture the dynamics of your work changes and being your own boss you are free to let your creative juices run riot.
How does it work?
In order to get started with an online business, you cannot do without an Internet connection. It is the base of your online entrepreneurial venture. You also need to be aware of the ways you can take maximum advantage of the Internet tools to give that much needed push to your business. Some of the things that should be kept in mind include:
As your business thrives on the World Wide Web, you need to be proficient with its technicalities and tools.
You need to reach out to your targeted client base and for that you need to increase your visibility amongst them through tools like blogging, article marketing and social networking.
Since you do not have the scope to interact with your clients on a one to one basis, you need to establish your credibility by the use of personalized marketing tools.
In order to get maximum visibility, resort to autoresponder tools.
Legitimate business opportunities can ensure maximum returns if you choose the right option. Go for the ones that have been tried and tested rather than stepping into unknown territory. Work on your strengths. Even if you are facing a cash crunch, you can still go about it with the help of the right kind of marketing techniques that are not only effective but easy on the pocket too.
I am the body in motion that stays in motion.
This universal law of physics applies to both my body and mind. Once I start an activity, it’s easy to maintain momentum. Knowing this, I can soar past obstacles in my path and remain focused on my tasks and goals.
I create my action plans so they begin with undemanding tasks. This allows me to start any project with ease. Then I can quickly complete that task and move effortlessly onto the next, gaining momentum as I move forward.
The energy of my forward momentum helps push challenges aside. My active and focused mind is able to figure out a way to work with or overcome difficulties. Sometimes I may have to alter my plans, but I always maintain momentum.
It is similar to a game of pool. Once the cue hits the ball with enough energy to give it a strong push, it continues its momentum regardless of anything in its path. When it hits another ball or the wall, it simply changes its path and keeps going.
Like the ball, each and every day I have a chance to take my turn and do with it what I will! I choose to maintain my forward momentum with my eyes on my prize, even if I must change my plan from time to time.
Just as the ball comes to a stop at the end of its turn, I wind down at the end of the day and rest. The next morning I feel rejuvenated and I have the energy to take another exciting turn in this wonderful game of life!
Today, I strive to be the body in motion that stays in motion. With my forward momentum, I can handle anything that steers me away from my tasks. I may change my route to overcome challenges that arise, but I am still on course to attain my goals.
Self-Reflection Questions:
1. Do I include easy tasks at the start of my action plans?
2. What challenges in my life do I allow to stop my momentum?
3. Can I alter my path to get past my challenges so I can keep moving forward?
Carlos Anastacio is Blowing up Social Networking
Give it up to Carlos Anastacio. I’ve had the pleasure of working with him for several months now and I am impressed more and more with what i’m hearing and seeing from him.
In a matter of just a few months, he’s taken the priniciples of attraction marketing, applied them to his MLM business, and now has more leads contacting him than he knows what to do with – all with inexpensive social network marketing, article marketing, and press releases, and now his recent blog.
You’d be down right handicapping yourself if you didn’t at least give him a call to find out how he’s doing this – if only for that simple reason.
Make sure to tell him that I sent you, cause i don’t want you taking credit for just randomly giving him a phone call.