Archive for September 29th, 2009
How To Increase Customers In The Next 30 Days
Author: carlos
When it comes to growing an online business, one of the most common and most effective strategies is to increase your customer base. This is often accomplished by a variety of means including, social networking, word of mouth, search engine optimization tactics and advertising. Advertising, when done correctly, can actually be the most effective means of growing your business and your customer base.
What is Advertising?
Advertising is defined as the process of attracting attention to you and your business. Online advertisements usually take the form of banners, pay per click , search engine optimization , text ads, pop-up advertisements and video or audio.
In order to increase your customer base, it’s important to choose not only the right type of advertisement but also the right location and to follow up with accurate testing and tracking.
Here are five steps to take to make sure your advertising strategy will produce the results you desire and will increase your customer base.
Step One: Who is your Target Audience? It’s important to make sure your advertisement is focused on an individual group of consumers. Writing an ad that appeals to everyone is difficult and will most likely not generate the results you’re looking for. Remember you can write 10 ads, each one directed at a specific market segment within your total audience.
Step Two: Create a compelling ad. Writing online ads is much different than writing an advertisement for offline print. The goal for offline advertising is typically to capture someone’s attention and generate memory. The goal for your online advertisement is to motivate a click to your website.
Step Three: What is your goal for the ad? Do you want to collect subscribers for your ezine? Send visitors to your website? Generate interest for an upcoming product launch? Make sure the copy, ad type, and location all fit your goals and then make sure you’re sending click throughs to a relevant page.
Step Four: How will you test your advertisements effectiveness? The goal is to know how many people are responding to your ads. It can be as simple as sending them to a unique sales page. You won’t know if your ad is working unless you have put measures into place to track it. Additionally, test your ad copy, size, graphics etc for results. Use two ads each with different headlines, calls to action or even size and send them to identical sales pages. Which ad performs better?
Step Five: Make sure each new advertisement integrates into your current marketing strategy. That means including your promotions, press and publicity and even your email marketing into your advertisement strategy and vice versa.
The goal of advertising, beyond motivating a click through, is to increase and expand awareness on YOU and your business. The larger your customer base the larger your sales and profits. Follow these steps and you’ll increase customers in the next 30 days.
Posted in 
Spongebob Square Pants Meets Network Marketing
Author: carlos
I see that people that struggle with MLM and Network Marketing is not because of their Upline and it also has nothing to do with the opportunity.It does play a small factor ,but that’s not why people fail.
Here’s why………
We are hard wired to find other people attractive or unattractive based on the level of value they have to offer.We gain a portion of their power through association alone…
Let’s take The cartoon Spongebob Squarepants.. and dive into their character…
Sponge Bob Square Pants: Is hyperactive and optimistic and believes that people and events are inherently good,so that most situations work out in the end for the best.He believes that by becoming a professional cook, he will one day become like Mr Krabs…lol
Patrick : He is commonly portrayed as having low intelligence and is largely unemployed throughout the series.He’s daily activity relies on what spongebob is doing.He’s not complete unless he’s doing daily activities with spongebob,yet making money is not on his top list..
Squidward Tentacles : Is an arrogant and egotistical octopus who dislikes everyone specially his neighbors.He thinks he is better than everyone and hates his current job.He pretends to be someone of importance and exaggerates his value and importance to others by shutting down their ideas and daily activities.
Mr Eugene Krabs : Owner of the “Krusty Krab ” restaurant. Extremely cheap,greedy and is constantly seeking new ways to earn money no matter how low he sinks to;but at the same time is too cheap to spend a dime.Despite his eccentric habits,he is held high regard by spongebob,and in turn acts as a father figure.
Sheldon Plankton : Mr Krab’s arch enemy who owns a low rank fast food restaurant “The Chum Bucket” across the street from a successful restaurant “the Krusty Krab” .Plankton spends most of his time plotting to steal the recipe from Mr Krab’s the “Krabby Patty Burger”.He’s always looking for a short cut in his business and believes that by stealing a recipe his days of struggle are over and he will destroy the competition who is just around the corner…lol
Can you relate to these characters ?
Don’t answer just yet…Let’s dive into the Network Marketing side……
Now when it comes to Network Marketing and Sponsoring people into your business,There is one thing you need to get straight …and that is……..
People don’t join a business ,they join You…
Where do you stand when it comes to the value people perceive you give?
Established Leader/ Up and Coming Leader/ Follower ?
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My name is Carlos Anastacio and I hope you enjoyed this blog post.I f you are struggling with your networkmarketing business I suggest you get a copy of this course Magnetic Sponsoring by Mike Dillard.