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PostHeaderIcon MLM Articles – Content That Builds and Recruits Downline Members

MLM articles are a great tool to use in your business.  They can serve to increase visibility while boosting your reputation as a knowledgeable and helpful business owner.  They cost virtually nothing to produce and the amount you can create is essentially limitless.  Using information you already know, you can create custom articles that drive traffic to your website over and over with just a few minutes of your time.  They are a great way to use the resources you already have at your disposal in order to build a large and successful downline.

MLM articles provide a way to greatly expand your audience of potential downline members.  They accomplish this in a few ways.  First, there are now multiple websites with a link to your main page.  With more places to find your business, you are much more likely to get an increase in clients.  It also increases the likelihood that those not searching for your company directly will stumble upon your articles and, thus, your business as well.  Also, having more than one website mentioning your company, and by using strategic keywords, you will be able to increase your search engine optimization, or SEO ranking.  This will allow your site to come up higher on a search engine, thus greatly increasing your visibility.

Another benefit to using MLM articles in order to recruit downline members is that it provides a non-threatening way to introduce your company.  These articles are not selling anything and, therefore, do not come off as desperate.  As anyone knows, a desperate sales pitch is one of the fastest people to turn off a potential client.  You are simply providing helpful, engaging, original information based on your own knowledge.  Also, as they are on a third-party website, they allow people to get an introduction to you and your company in a comfortable environment.

Another great thing about this technique is that it attracts only those people that are serious enough to be successful and, as a result, will increase your profits as well.  Whether they were looking for a similar opportunity or simply found one of your articles by accident, as you are not directly selling anything through these writings, they are then required to take the next step.  By reading the article and then choosing to go further in the process by viewing your website and either signing up or requesting more information, they have shown tremendous initiative and interest.  Because of this filtering process, MLM articles can easily allow you to build a bigger, more successful downline.

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10 Responses to “MLM Articles – Content That Builds and Recruits Downline Members”

  • Carlos,

    Gotta love articles huh?! :)

    Tie those in with making a blog post about them, or vice versa, and you have a golden ticket. Don’t forget to include a back link to your blog to increase your rankings on the blog either.

    ~Linus

  • Bill says:

    Hey Carlos,
    This is an excellent article on the simple process of article marketing. Most people stay away from articles since they have little confidence in their writing ability. Fortunately for everyone that is not true. All you have to do is write the way you talk. Its that easy.

    Great article. Keep sharing your knowledge & I will be back many times.

    To Your Continued Success,
    Bill

  • John Stone says:

    Carlos,

    Great article. I love the process of eliminating the “tire kickers”. In my experience you do get a more quality team member with this method.

    John

  • Nathan McClure says:

    This is a great idea Carlos. Thanks for bringing another sound marketing idea to light.

  • Tamra says:

    Carlos,

    Nice job on this article. Using article marketing helps to direct people in our sales funnel. We may not attract them all, but as you stated, it will attract the serious prospect and weed out the “the tire-kickers”.

    Keep up the good work.

    Tamra

  • Bert McClure says:

    Right on Carlos,

    I get asked by newbie marketers all the time if they are wasting their energy on writing MLM articles. They think that because others are doing it, that it is over saturated. Your post explains that it has nothing to do with saturation and everything to do with getting your name out their and creating a back linking frenzy.

    Awesome job my friend,

    ~Bert

  • Yo Le says:

    Hey Carlos,

    You’ve made some really great valid points on the correct usage of article marketing. What really resonated with me was the fact that you really can utilize this to attract the RIGHT people to your business. Great stuff!

    - Yo

  • Bob Howard says:

    You are so right about MLM Articles. They draw people to you. You also grow as you do the research required to do the articles because you often need to in order to get enough content.

    Good suff.

  • Barry says:

    I love the residual lead growth you get from articles! Great post Carlos!

  • Kathy Sammons says:

    You are right, it is about building on what you are branding. If you are branding yourself then the more articles you write the more traffic you are going to get and since we are in the MLM business it is only right that we write about it. The key is to make sure that you are delivering good content.
    Thanks for the post,

    Peace…
    Kathy

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